Heineken: “Imagine” #ImagineKL showcase at Slate @ The Row
Heineken KL launch its latest campaign “Imagine” #ImagineKL showcase at Slate @ The Row. We being treated to embark on a journey of sense of taste from the beer, sight, sound and touch from the act piece displayed.
Heineken work with a diverse range of young artists from the field of fashion, motion design, film-making, sculpture, photography, graphic design and sound art to fill the space that ignite ours senses.
When first walk in I’m captured by the big sheet of plastic which wrap around two piece of clothing, namely ‘untitled’ by a local fashion designer Jeo Chia. After hearing the explanation, I feel like for every piece of clothing we wear, it send a certain message and energy to the space we occupied. and these energy somewhat tells stories of a person.
