Malay Mail – the Laureus World Sports Awards 2014

I have never heard of the Laureus til a good friend John (who’s an absolutely sports fiend) told me about it.
Even then I wasn’t particularly interested though I’m quite a sports person myself. The Laureus was more like an event, not so much about playing a sport and my interest in sports has always been about participant and doing; not so much as a spectator.

But I mentioned about it to my editor, and she got excited for a lifestyle angle to the story (since the Malay Mail sports desk is already sending a rep) and asked if I could secure a pass for myself.
Leveraging on the vast pool of contacts I’ve got, I said I’ll try and I did.

To cut a long story short, I got media passes for myself and Joanna; a skilled photographer for the job. Joanna fancies Benedict Cumberbatch very much, which so explains the amount of photographs of Cumberbatch from the event. LOL!

benedict cumberbatch
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Writing about concerts for Malay Mail – Avril Lavigne, Il Divo & Bryan McKnight

I’m not a huge fan of concerts and raves and I usually ignore invites to such events. These invites are largely due to the fact that I am a blogger and the PRs/organisers who bestow the invite would expect a post event write-up.

It’s not that I can’t write a concert review, but I felt that not many readers are actually interested in such content, and most bloggers take the easy way out by just posting 20 photographs of themselves and their friends parting the night away.
To me that’s not a story worth writing.

But when I started my freelance gig with Malay Mail I realised soon enough that my dear Editor would send me to all sort of events and assignments. There are concerts, there are phone interviews, face-to-face interviews with celebrities and there are prestigious events like the Laureus World Sports Awards 2014.
Good lord, I do feel like a true journalist then.  🙂

My first concert assignment was Avril Lavigne. I didn’t really enjoy it as she was quite underwhelming considering her reputation.

I told my editor about my thoughts and she actually said that that’s ok, do write what you think. And thus my not-so-favourable review of Avril in KL.

MMAIL_20140320_026 (1) Avril Lavigne
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Benedict Cumberbatch at the Laureus World Sports Awards 2014 – Kuala Lumpur Malaysia

I was assigned for a story for the Laureus World Sports Awards 2014.
Based on the feedback on my instagram, FB, FB page and tweets, it seems that the highlight of the event wasn’t so much the sports event, the awards or the sport personalities but the host himself – Benedict Cumberbatch!

Here’s a photo for you to drool over (yes, for fans only). He was barely metres away from my photographer Joanna Gough  (check out her FB page on her photography portfolio & services – https://www.facebook.com/GOUGH.asia)  and she managed to snap really fabulous shots of the stars on the red carpet that night.

Great job Joanna! <3

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