I sat over this review for the last 2 weeks pondering on how should I write about the Beetle 1.2 TSI. Frankly, as a non-automotive blogger, writing about launches and lifestyle-angled reviews on new models are the simplest. Your readers would already be interested to know more of the new model; features, specifications and price being the most common and important facts that should be shared. That, and a few pictures of models (not necessarily hot) baring some skin usually works.
The headache about such an iconic model like the Beetle is – what is there to say that wasn’t said before in the news; both online and print?

How do you write about everyone’s favourite “round” car? Very few cars are held in reverence as much as the Beetle. So can I risk writing something whimsical? Can I say I didn’t like it? Well, thankfully I’m in awe of the Beetle as much as everyone else so it took very effort on the Beetle’s part to convince me why it deserves its iconic prominence.

(more…)